Wallace the Waffle-Whiffer

Waffle-Whiffer

Many people might have forgotten him, but Aunt Jemima Waffles had a very memorable mascot named Wallace the Waffle-Whiffer. The Waffle-Whiffer was of the school of food mascots that was just crazy for the food they represented. Good examples of this type include, Sonny the Cuckoo Bird and the Trix rabbit. In the case of the Waffle-Whiffer, the food who drove him crazy was Aunt Jemima Waffles. Unfortunately for the Waffle-Whiffer, Professor Goody, who seemed to have a plentiful supply of waffles, never wanted to share and needed to be outsmarted. Which it turned out, was pretty easy for Wallace.

Bill Scott provided the voice of Wallace the Waffle-Whiffer and Daws Butler voiced Professor Goody.

My sisters loved Wallace the Waffle-Whiffer and would, well into the 1980s, reference him and his “waffle waffle” catchphrase. That is how I became familiarized with the character and why I came to love him when I gained access to older ads for Aunt Jemima Waffles.

If you have never seen Wallace, sit back and enjoy some of these classic commercials. You are in for a real treat.

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Garry Vander Voort

Editor/Podcaster at Retroist
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3 thoughts on “Wallace the Waffle-Whiffer

  1. blinddog says:

    That’s the first time I’ve seen those ads too. I could see why the would be memorable if I had watched them. Of course the voices were the the thing that brought me back. I’m sure I wasn’t the only one who thought Huckleberry Hound when I heard the professor. I don’t think I would have figured out Bill Scott as Wallace until you told me but I knew the name. He’s the voice of Super Chicken still one of my favorite cartoons today. Those two were in so many cartoons I watched growing up.

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