I can still remember the first time I saw someone playing a handheld electronic game. They were sitting on a bench in front of my school all alone and the most magical sounds were emanating from the magic box they were holding. They were playing Electronic Quarterback from Coleco and I was riveted. Soon a crowd gathered and we all watched in wide-eyed wonder at this new electronic wonder. I bet almost every kid who passed that bench gave their parents an earful that night about this new type of game.
I ran home and started digging through catalogs, making sure I had the name right so that I could properly put it on my upcoming birthday list. I wound up with a Mattel electronic game instead, which was fine. From looking through the catalogs, I knew the Coleco version was much more expensive and I was just happy to get anything.