Happy Valentine’s Day, 1930’s style

valentine1

I’ve bought a fair number of Valentine cards over the past 20 years and they’ve always had a certain theme. I guess you could call it ‘romantic’. That makes sense, if you want to woo a potential partner, or reaffirm your love for someone, then a card that promotes those feelings of romance is definitely the way to go.

Which makes me wonder why cards produced 80 years ago were so… what’s the word? Unromantic? I know that times were different and sexual equality had a long way to go but did these cards make any woman feel special?

valentine2

Images above and an endless supply of other vintage Valentine cards can be found at the Vintage Valentine Museum.

Hayden Yale

Child of the 80's. Born, raised and living in the Cheshire countryside, England.Lover of fan art, especially if it is based on my childhood heroes from Masters of the Universe, Thundercats, Transformers and TMNT. Penchant for almost anything retro, especially movies, games and art.

Latest posts by Hayden Yale (see all)

Subscribe to the Retroist Newsletter

* indicates required