Since I was kid, I have been cutting out and collecting ads. A few years I started digitizing some of them. The first folder I tackled was a way too heavy Coca-Cola one. I have always enjoy Coke and their ads and this one was on top of the pile. Coke adds Like was a popular ad campaign, but in the TV version I never saw them actually saying people’s names as the recipients of that “added life”. I always thought it was a pretty effective concept. Sort of a guest book for good Cola experience.