Taco Bell Radio Ad from 1968


Taco Bell was only 6 years old when this radio spot was broadcast on the airwaves. The company had a phenomenal growth spurt in those early years, but it was nothing compared to what would happen to them in the future. By 1967 they had 100 locations and as we know, that was just the tip of the iceberg.

I did not get to experience the Bell for many decades after this commercial, so I was surprised when I heard them say they served burgers. I looked it up and they did serve a sandwich on a bunch, which I believe they called a Bell Burger. It was more like a spicy sloppy joe from the pics I have seen. I would have liked to have tried one, but maybe they weren’t so good, since they do not make them anymore.


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6 thoughts on “Taco Bell Radio Ad from 1968

  1. Spotted Feather says:

    I LOVED the Bell Beefer burger. Unfortunately, there are only one or two Taco Bells in the entire country that still make them…both of them something like 2000 miles away from me….

  2. From what I remember (and it has been 30+ years since I ate one) the Bell Beefer was similar to a Sloppy Joe. The meat was exactly the kind of spiced ground beef Taco Bell uses on their tacos today.

    Also, isn’t that the voice of Mel Blanc on the radio commercial?

  3. mwentworth says:

    And, I have failed to mention for those that may have missed it, but Mt Dew Distortion has returned to Taco Bell, but in the form of a freeze. It has the accurate flavor of the beloved flavor that was voted down in that fixed travesty of a dewmocracy a few years back. Viva la lime!!

    Now if they would just dew a Pitch Black version……..

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