In this Philip Morris presentation a silver-skinned space Nymph danced around the galaxy while singing a cover of Jump (For My Love) by the Pointer Sisters with lyrics about maximizing profit through proper cigarette inventory management (instead of jumping for love). I know the 1980s were an unusual time, but how exactly do all these elements come together like this? Think about it, if you were given a modest marketing budget to produce a video about cigarette inventory management would you come up with anything like this? The tragedy is that the genius who came up with this chunk of brilliance probably never went on to create bigger and bolder creative concept. Could you imagine what they could have done with a feature film about say…tobacco crop pest management?
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