Vision Street Wear

VSW-2

It wasn’t until seventh grade that I found myself being influenced by the clothes my classmates were wearing. Prior to that age I was content to wear whatever clothes floated my way, but by the time I started skateboarding I had a desire to dress like a skateboarder, too.

When you live in the Midwest, it takes awhile for trends to reach you. Instead of finding out about the latest haircuts and fashions from other kids, we tended to discover them via movies, MTV, and magazines. I collected every issue of Transworld Skateboarding and Thrasher that I could get my hands on and plastered the walls of my room with the color photographs and advertisements contained within.

One of the most accessible skate-related brands of the time was Vision Street Wear, a company that made everything from hats to shirts and, most important to skaters, shoes. Vision Street Wear shoes were similar to Converse shoes in style, but had a little extra rubber around the toe that kept them from wearing out so quickly. And more importantly to a kid like me, they said “VISION STREET WEAR” on the side, which let all the skate poseurs in town know that I was a little less of a poseur than they were — or at least that I was a poseur who could afford sweet shoes from the local skate shop.

In the following Vision Street Wear video you can see team skaters clearing wearing their clothes (while skating to the band Agent Orange). I don’t know if wearing Vision Street Wear shoes helped these guys be better skaters, but as a kid I was willing to take a chance.

Believe it or not, the company Vision Street Wear still exists today. I have not seen their clothes for sale at the mall recently and I’m pretty sure I would look silly parading around in them today. Still, there’s a little part of me that wouldn’t mind picking up a new pair of Vision Street Wear shoes and wearing them around on the weekends.

Rob O'Hara

I'm into old video games, old arcade games, old computer games, writing, photography, computer/network security, and of course, the 1980s!

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5 thoughts on “Vision Street Wear

  1. I love that about streetwear though, the brand stuck to what they wanted and though they may not be mainstream like they once were, they still are around, or at least their name is and you remembered them!

  2. I think you mean Thrasher’ Magazine and Transworld Skateboarding. Skateboarder would have been out of print by the time Vision had started trending and making our lives full of neon colored skulls, awful berets, cheap wood and of course “Gator” the biggest embarrassment in the history of the sport ;)

  3. Oh, how embarrassing, Julian — you’re right, of course, and I just updated the original post. I still have a stack of them sitting out in my garage, along with several issues of Homeboy Magazine from around that same era.

  4. I actually just sold my entire collection of 1970’s and very early 1980’s Skateboarder magazines, and just now unloading every issue of Thrasher ever printed up until Sept. 2013. LOL. The memories are great but these are taking up more room than I can justify :D

  5. I would still rock some Vision Tremor’s (shoes) if I could find some in my size, we used to cut them into low tops around 1992-93; Then have a shoe that was near impossible to destroy no matter how many: one foot ollies, kickflips, 360 flips or impossibles you did.

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