The fall television season is approaching, which means lots of decisions to be made. What shows to watch live? Which to record? Which to pass on? It is still a pretty heated time for advertising, I see a lot of new show ads online and in public. What I am not seeing are advertisements that promote loyalty to a specific network. This was common practice for decades, but at some point these promos started drying up and now we are simply supposed to pick a network on the merit of its programming.
In 1987, ABC ran its “Something’s Happening on ABC” campaign and as you can see a lot was happening on ABC. Top of the chart? Max Headroom of course, but there are a bunch of other gems being featured in quick cuts. How many can you name?