I’ve been trying to get back into fighting weight lately (and largely succeeding, thank you very much). While weighing myself on the scale this morning, I suddenly realized that I was pinching the remaining fat around my middle. I wasn’t sure why I was doing that at first, and then it came to me. It was the Special K Pinch.
From the late 70s to the mid 80s, Special K ran an advertising campaign telling us that if we could pinch more than an inch of flesh at our waists, we were overweight and needed to go on the Special K diet. I was exposed to this campaign mostly through the daytime TV I got to watch over Christmas and summer break and apparently deeply affected by it, since I still using this unit of measurement today.
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