Special K Pinch

I’ve been trying to get back into fighting weight lately (and largely succeeding, thank you very much). While weighing myself on the scale this morning, I suddenly realized that I was pinching the remaining fat around my middle. I wasn’t sure why I was doing that at first, and then it came to me. It was the Special K Pinch.

From the late 70s to the mid 80s, Special K ran an advertising campaign telling us that if we could pinch more than an inch of flesh at our waists, we were overweight and needed to go on the Special K diet. I was exposed to this campaign mostly through the daytime TV I got to watch over Christmas and summer break and apparently deeply affected by it, since I still using this unit of measurement today.

Doug

Doug is a child of the 80s who was raised in Ohio and is now living the life of oblivion in the bay area of California.

Latest posts by Doug (see all)

Subscribe to the Retroist Newsletter

* indicates required

One thought on “Special K Pinch

Leave a Reply