“Dragonfire” TV Commercial For The Atari 2600 (1982)

Image courtesy of Atari Age.

Image courtesy of AtariAge.


Besides Activision one of my favorite game companies that I found you could rely on in the early days of the Atari 2600 was Imagic. They were probably better known for their awesome ‘photo/model kit’ covers sometimes than the games themselves but they really did have a slew of great titles for the 2600 and Intellivision. Atlantis, Cosmic Ark, Riddle of the Sphinx, Dracula, Microsurgeon, Demon Attack, Star Voyager, and Dragonfire were just a few of the solid titles to be released by the company.

Dragonfire was one of my favorites and my imagination allowed me to craft epic stories as I ran across the drawbridge to each castle, jumping and ducking fireballs to get my chance to fill my arms with the Dragon’s hoarded treasure!

[Via] Dig That Box RETRO

Those ‘Epic’ stories made it into a lot of my notebooks in Junior High…and no I will not be sharing them. Ha, ha.

A big thanks as always to AtariAge.Com for that awesome box art you see up top!

VicSage

Editor at Retroist
Searching through the alleys for useful knowledge in the city of Nostalgia. Huge cinema fanatic and sometimes carrier of the flame for the weirding ways of 80s gaming, toys, and television. When his wife lets him he is quite happy sitting in the corner eating buckets of beef jerky.

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3 thoughts on ““Dragonfire” TV Commercial For The Atari 2600 (1982)

  1. Atari Adventure Square says:

    Ah, loved this game.
    It stood out as prime example of efficient use of the VCS as a funtime device in all manners of Castle raiding.

    The treasure-hoarding screen reminded me of an arcade title I played a lot, despite its limited scope: Leprechaun.

    You’d run around a forest, making the trees change color to get a higher Pot Of Gold value, all the while being chased by a zippy Leprechaun.

    I coulda sworn this game was older than Dragonfire, then I checked the KLOV database and it’s from the same year – 1982.

    Color me confused.
    I know I played it before the Atari Happening chunk of my life.
    Goes to show me how compressed time bubbles were in those days, what with all the new games filling out large chunks of imagination in a short time, as you’d excitedly move onto the next cabinet in town and explore its new mysteries.

    I know what you mean about the Epic stories spilling out of our gaming heads, Vic.
    Having new horizons opened from these VGs, with only the slightest brush strokes of visuals and seedlings of an idea to get the game into markets, it was fun to let our imaginations soar with the proposed mindscapes and have elaborate scenarios edit all these different games into one session, like celluloid strips taped together for a thrilling feature we’d go back to, over and over again.

    Yeah…Dragonfire, Adventure and Haunted House were some of those strips, for me.
    Then Megamania, Star Raiders and Starmaster (an underrated classic) took me to outer space.

    And yeah, the intricate covers helped trampoline ideas into the stratosphere, too.

  2. vinvectrex says:

    You said it perfectly – you could always count on Imagic and Activision to put out high quality games that stretched the VCS’s limits. Great game and a fun commercial.

  3. Thanks Atari and Vinvectrex! When we all share our personal stories of how we played the Atari 2600…it almost makes me want to share those “Epic” tales I wrote in those notebooks so long ago. :)

    By the way, I barely remember Leprechaun. Perhaps its needs to be a post?

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