Watching this now, I gotta say, the level of energy in this commercial for Fruit Wrinkles is well above what is necessary to sell Fruit Wrinkles. Of Course, as a kid I did not think that at all. I loved Fruit Wrinkles. Right up till my sister began waging a smear campaign against the delicious treats saying they resembled, and these are her words, “animal poop”. Every time I had a bag or would try and buy a box she would say it. Eventually I guess it got through to the other members of my family who all started referring to them as “poop wrinkles.” Not surprisingly it was difficult to convince a mother to buy something that she described as poop.