Although consumers are most familiar with Sonny the Cuckoo Bird as the spokes-character for Cocoa Puffs, this was not always the case. Cocoa Puffs hit store shelves in 1958 and Sonny did not make his first appearance until 1962. In the meantime the television viewing public got a real treat. Bullwinkle J. Moose did some spokes-character work for Cocoa Puffs and they released this amazing commercial right before the hand off to Sonny:
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