McDonald’s McPizza – Rare Happy Meal Test Market Bag (1989)

McDonald's - McDonald's Pizza Happy Sack - McPizza Happy Meal test market bag - 1989
Now it may just be that it’s getting time for me to grab some lunch but this wonderful piece of rare test market art has my mouth watering at what could have been. While experimenting in test markets the McPizza was introduced as a type of Hot Pocket before evolving into a personal pizza and then a full-sized pizza for a family. It seems that the 11 minutes it took for each customer though is what caused the downfall of the McPizza as the wait didn’t jive with the reputation of a fast food restaurant.

Make sure to visit Jason Liebig’s Flickr page to see even more photos and collectible McDonald’s packaging. From his post concerning the image above:
“Now here’s a great piece I picked up late last year.

Long-time visitors to my Flickr might already know I have a particular fascination with McDonald’s attempts to bring pizza into their lineup of fast food offerings.

I’ve tracked a number of different releases both here and in Canada, through the various pieces of packaging I’ve acquired. The earliest releases refer to the product as “McPizza” while later on it was simply McDonald’s Pizza.

This “Happy Sack” is something I’d never heard of or come across before seeing this one. It is, essentially, a McPizza Happy Meal bag. Complete with a whole slew of ingredient mascots.

To me, this is a pretty amazing bit of McDonald’s packaging, and a stellar addition to my McPizza collection.”


Editor at Retroist
Searching through the alleys for useful knowledge in the city of Nostalgia. Huge cinema fanatic and sometimes carrier of the flame for the weirding ways of 80s gaming, toys, and television. When his wife lets him he is quite happy sitting in the corner eating buckets of beef jerky.

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2 thoughts on “McDonald’s McPizza – Rare Happy Meal Test Market Bag (1989)

  1. I don’t remember the 1989 McPizza, but I grew up in a small town in southern Wisconsin which test marketed a different McPizza around ’86 or ’87. My recollection is that it was like the lower half of a hamburger bun, slathered in (what reminded me of) unmixed Campbell’s Tomato Soup and topped with “mozzarella” processed cheese. I was in elementary school at the time, and I remember being disappointed but eating it several times anyway. People have accused me of making this up, but somewhere there’s a faded Polaroid of my friend Matt’s McDonald’s birthday party where everybody’s eating McPizzas, and Matt is giving his a big thumbs down.

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