Cereal Commercials? Rice Krispies ”Breakfast Pals” Led The Way

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breakfast-pals

Those immortal cereal salesmen Snap, Crackle and Pop were born in 1933, along with their brother Pow, who didn’t test well with audiences and was “disowned”. For the first six years of their life, they were primarily used on boxes and print ads, but in 1939 they made their animated debut in “Breakfast Pals”, a short theatrical cartoon that established the long relationship between cartoons and cereal. If only Pow could have been there.


2 Responses to Cereal Commercials? Rice Krispies ”Breakfast Pals” Led The Way

  1. Drahken says:

    I remember seeing this on archive.org about a year ago, it was fun seeing such an early take on the characters.
    There’s a lot of old pre-TV commercials on the archive, including one where they use pirates to advertise a car.

  2. Cosmic Joker says:

    I sometimes wish my cereal mascots would emerge from their respective boxes and engage in duels to the death for my consumer dollars. That’d be swell!!

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