Vintage PSA Film: It’s All in Knowing How (1954)

Meet Bob. His girlfriend says he’s boring. And coach notices that his football playing is uncharacteristically subpar. But coach knows how to turn Bob’s life around: eat more butter and drink more milk. (More thiamine, Bob, thiamine!)

“It’s All in Knowing How” was presented by the Connecticut Dairy and Food Council.

Brian Boone

From the middle of nowhere in the Pacific Northwest, I contribute to the Retroist, write for trivia publications, and blog about music in a humorous fashion. I feel about "Back to the Future" the way you feel about "Star Wars." Also, I'm married and have a child (sorry ladies, orphans).

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