In the catchphrase pantheon I put “Time to make the donuts” well above “Where’s the beef”. So much so that during a summer in the 80s I uttered this catchphrase almost every day and wore a T-shirt emblazoned with it. And this catchphrase had legs. It was the “Just Do it” of its day, only better, because it was about donuts.
Check out this sweet Halloween themed Dunkin Donuts commercial and tell me you don’t want a wolfman glazed donut right now?
Michael Vale as “Fred the Baker” is an American Treasure of the highest caliber.
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