So when did the ad people decide to turn the stern but lovable forest fire stopper into a bellowing Cthulhu-sized space god? It was the late 1970s and my guess is that a bear reminding you to, “stop with the fires already”, just wasn’t working. So they went thermonuclear on the concept. Now from the fiery throne that he carved on the moon, Smokey surveys the Earth and passes judgement upon a humanity not yet ready to handle the gift of fire while on weekend getaways to their local park.
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