I never paid for an Iron-On through the mail, but I did send away for them through breakfast cereal offers. Sadly I was never very good at the actual process of ironing-on, so I would often have a cracked or crooked cereal logos on both the front and back of every t-shirt and sweatshirt I owned. Hence the painful 2nd grade nickname Cap’n Cuch. So I guess it was a good think I never sent away for these classic Roach Iron-On. This ad does actually solves a longstanding mystery for me. Where everyone in my hometown got all those Budweiser and Panama Red t-shirts.