1987 Hawaiian Punch Commercial with Music by Mark Mothersbaugh (DEVO)

This computer animated commercial for Hawaiian Punch came out in 1987. This is the uncommon full 90 second version. The music in the commercial is by Mark Mothersbaugh (DEVO). Later in his career he admitted to embedding the subliminal message, “Sugar is bad for you.”

This is a wonderful 1980s time capsule and for some reason reminds me of “Stomp”.


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5 thoughts on “1987 Hawaiian Punch Commercial with Music by Mark Mothersbaugh (DEVO)

  1. That music sounds a lot like the song Head Like A Hole (1988) by Nine Inch Nails. “bow down before the one you serve. you’re going to get what you deserve.” I’m thinking Trent Reznor was inspired by Hawaiian Punch :)

  2. blinddog says:

    I was thinking the same thing and found myself sing Head Like a Hole while I was watching it.

  3. @blinddog: Ha! Nice. I was doing the same thing. For those just joining the conversation, this music similarity starts around 20 seconds into the video. Now I really want to know if Reznor was actually inspired by this commercial.

  4. It’s totally ART OF NOISE with a dash of Depeche Mode’s PEOPLE ARE PEOPLE…I guess industrial music all sounds a bit a like….

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