I was recently at the grocery store with my wife looking at the snack cakes. I was deciding between Zingers or Ho Hos when the memory hit me of a Hostess product I used to eat in my youth that was so delicious, so different, and so full of chocolate. I could not remember the name of it. I tried to describe what it was to my wife but our age gap just left her shaking her head and kindly walking me out of the isle like a confused old man.
I do love retro items but retro food has never really been a trigger for me. I don’t remember what Hubba Bubba tasted like or mixing two kinds of cereal. This, treat on the other hand, began to consume me. I could not remember the name of this heavenly treat. I knew St. Louis had a Hostess factory because some of the other schools would go on field trips to it but sadly not mine. Was I remembering a test market product and this was not a wide release? Google was letting me down but I guess when you enter “Hostess 80’s chocolate goodness,” you cast a wide net.
I finally remembered the first part of the name- Choco . The second part came pretty quickly afterwards. Then I saw the bad news that the Choco Bliss was gone, gone, gone. I saw a few cooking sites that showed how to make your own, but no other snack cake maker had picked up the ball and put out some other version of it. Below is what I presume are the only commercials made for this long forgotten treat.
Please follow The Retroist on Twitter.