Way back in 1977, a movie called Star Wars took the world by storm. The toy company Kenner was slow to get toys on the shelf for the holiday season, so they came up with a clever way to sell figures. They took pre-orders in what is known now as the “Empty Box” promotion. You could buy an empty box and put it under the tree, but the only thing insides was a mail-in certificate that you could redeem for four Star Wars figures by mail. It might seem “lame”, but to many it was the most satisfying empty box a kid could get.
Latest posts by Garry Vander Voort (see all)
- Retroist Toys R Us Podcast - March 19, 2018
- Retroist Sega Genesis Podcast - March 12, 2018
- I understand the negative reaction to Ready Player One - March 7, 2018