Star Wars Kenner Action Figures Early Bird Commercial

Way back in 1977, a movie called Star Wars took the world by storm. The toy company Kenner was slow to get toys on the shelf for the holiday season, so they came up with a clever way to sell figures. They took pre-orders in what is known now as the “Empty Box” promotion. You could buy an empty box and put it under the tree, but the only thing insides was a mail-in certificate that you could redeem for four Star Wars figures by mail. It might seem “lame”, but to many it was the most satisfying empty box a kid could get.

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