I can almost recall seeing this commercial for the CBS Challenge of the Champions with John Madden for the Atari 2600 from back in my youth. Thanks to Scottith Games over on YouTube for loading this up for all of us to enjoy.
Scottith added this bit of info: “It’s very possible that CBS’s first 2 releases (Gorf and Wizard of Wor) were developed by Gabriel Industries, who subcontracted it out to Roklan Corp. Gabriel was a toy company owned by CBS, as they are the only carts labeled as such . Later titles were done by CBS Video Games, which was a division of Gabriel Industries.
The magazine ad showed high scores from Buz Pryzby and Frank Merollo. Buz Pryzby was actually CBS programmer Ed Pryzby, though it’s unknown whether either Ed or Frank helped program it. CBS offered a small medal for scoring X number of points.”
A big thanks to AtariAge for that awesome box art you see up top.