Candyman: The David Klein Story

Meet David Klein.

David Klein is the inventor of Jelly Belly Jelly Beans. In the 2010 documentary Candyman, we learn that David Klein is a nice man — perhaps a little too nice. As the inventor of Jelly Belly Jelly Beans, Klein often made public and television appearances as “Mr. Jelly Belly.” After being told his prices were too high, Klein launched a PR campaign to brand the Jelly Belly jelly beans as a “gourmet” product. The rest, as they say, is history.

Well, almost.

Remember when I said Klein may be a little too nice? When his father-in-law needed a job, Klein traded a percentage of the Jelly Belly empire for a business he could gift to him. When a former business partner filed an illegal trademark claim to the Jelly Belly logo, Klein quietly paid the man off rather than fight him in court. And when the candy company actually making the Jelly Belly jelly beans came knocking on Klein’s door … well, you’ll just have to watch the documentary to find out how the story ends. I’ll give you a hint though: David Klein’s name doesn’t appear anywhere in the book “Jelly Belly: The Official History.”

With a run time of just over an hour, Candyman is a quick documentary to watch, and should be required viewing for anyone considering going into business for themselves. If you have ever wondered where the term “nice guys finish last” came from … watch Candyman: The David Klein Story, available via Amazon and Netflix.

Rob O'Hara

I'm into old video games, old arcade games, old computer games, writing, photography, computer/network security, and of course, the 1980s!

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5 thoughts on “Candyman: The David Klein Story

  1. David has a new line a beans known as David’s Beyond Gourmet Jelly Beans, they are better then Jelly Belly. You can purchase them through my website to support his new business.

  2. Janet Gonzalez/Colvin says:

    I thank GOD for this awesome man who spread so much love peace and happiness across the world!I am a huge fan and I haven’t found a bean of his yet that I didn’t like!JELLY BELLY’s in my house all year round! Thank you! Janet Gonzalez/Colvin.

  3. That’s interesting, Janet. After watching the film, I was actually considering boycotting Jelly Belly jelly beans after what happened to David. Maybe I will try some of his Beyond Gourmet Jelly Beans and see how they compare. Martha, why don’t you send me a package of them and I will eat them and write a review!

    I always said I wouldn’t work for beans, but I never said I wouldn’t work for jelly beans!

  4. As I watched this on Netflix I found David Klein to be quite unlikable…and because of that I didn’t really feel bad for the guy at the end of the tale. Especially since he admits that he didn’t protect himself in business negotiations, I found it kind of hard to feel for him when he whines about not being in the official history. I’m glad the story was covered in a doc but just add Dave Klein to the pile of other “inventors” that didn’t get their just credit because of being too nice.

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