Meet David Klein.
David Klein is the inventor of Jelly Belly Jelly Beans. In the 2010 documentary Candyman, we learn that David Klein is a nice man — perhaps a little too nice. As the inventor of Jelly Belly Jelly Beans, Klein often made public and television appearances as “Mr. Jelly Belly.” After being told his prices were too high, Klein launched a PR campaign to brand the Jelly Belly jelly beans as a “gourmet” product. The rest, as they say, is history.
Remember when I said Klein may be a little too nice? When his father-in-law needed a job, Klein traded a percentage of the Jelly Belly empire for a business he could gift to him. When a former business partner filed an illegal trademark claim to the Jelly Belly logo, Klein quietly paid the man off rather than fight him in court. And when the candy company actually making the Jelly Belly jelly beans came knocking on Klein’s door … well, you’ll just have to watch the documentary to find out how the story ends. I’ll give you a hint though: David Klein’s name doesn’t appear anywhere in the book “Jelly Belly: The Official History.”
With a run time of just over an hour, Candyman is a quick documentary to watch, and should be required viewing for anyone considering going into business for themselves. If you have ever wondered where the term “nice guys finish last” came from … watch Candyman: The David Klein Story, available via Amazon and Netflix.