1981 Atari 2600 Newspaper Ad

This classic ad was uploaded by Paxton Holley. It depicts the Atari 2600 as you would have seen it in the newspaper back in 1981, when it was at the height of its power. We are used to seeing retro ads posted in full color, usually ones from comic books. Those are very eye catching and retro, but these black and white images are what most of us saw on a daily basis. While not as compelling, they got the job done for our parents and were probably what insured that a VCS was under the tree at Christmas or on the table for a birthday.

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2 thoughts on “1981 Atari 2600 Newspaper Ad

  1. Atari Adventure Square says:

    I fully appreciated the sight of every Atari ad, as my excitement grew every time the page turned on a new vision of carts, spiel and (hopefully) lower pricing.

    But I think the first appearance of a two-page color splash ad in Electronic Games magazine featuring a dizzying rainbow stack of carts next to a sleek woodgrain beauty, a feast to my hungry nascent gamer eyes, sealed the deal.
    After that, I wouldn’t shut up about it.

    Having said that, even in glorious B&W, Atari’s cart art is impressive.

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