The Great American Cereal Book: How Breakfast Got Its Crunch

I certainly love movies. I really like Video Games. I’m a fiend when it comes to Beef Jerky, but I also have an unnatural and possibly unhealthy appetite for breakfast cereal. So when our friends over at Abrams Image sent me a copy of the Great American Cereal Book to review, I grabbed one of my six remaining boxes of Boo Berry cereal and sat myself down for a morning’s worth of proper reading!

[Via] Abrams Image

The two authors of this fine tome, Marty Gitlin and Topher Ellis, are worthy chroniclers for my favorite breakfast food. In 368 pages they delve into the history of cereal from 1863 to 2010, with 350 color illustrations of box art and advertisements. Along the way they tackle the history of Cap’N Crunch as well as the Trix Rabbit plus they kindly include a few of the toys that we use to covet in our youths.

For example, do you remember when you could cut out records on the back of Sugar Crisp cereal boxes and listen to the likes of the Archies or Bobby Sherman?!

One of my favorite photos that Marty and Topher have included just so happens to be on page 130 and showcases the Super Sugar Crisps box advertising those fantastic Universal Monsters posters I’ve talked about once or twice on this site.

With each cereal entry they break it down by who released the cereal, when it was released and date that it ceased being produced, the main ingredients, the lineage of the cereal (What it might have been called before), varieties of the cereal, the cereals that might be “related”, spokescharacters, slogans, and facts on the cereal.

One of the greatest joys I’ve experienced reading the book was recalling cereals from my youth that I had for some reason completely forgotten about or in a lot of cases the cereals that I was too young to enjoy before they were pulled from the shelfs, like Wackies Cereal!

The Great American Cereal Book will hit store shelves in February and will retail for $19.95 and I hope you’ll make sure to pick up a copy because it’s an incredibly fun read and stroll through memory lane. Just make sure to have a bowl of cereal at hand, you’ll certainly get hungry while reading it!

The Great American Cereal Book: How Breakfast Got Its Crunch [via] Amazon


Editor at Retroist
Searching through the alleys for useful knowledge in the city of Nostalgia. Huge cinema fanatic and sometimes carrier of the flame for the weirding ways of 80s gaming, toys, and television. When his wife lets him he is quite happy sitting in the corner eating buckets of beef jerky.

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4 thoughts on “The Great American Cereal Book: How Breakfast Got Its Crunch

  1. plcary says:

    I must have it! I think they should have put a big “FREE INSIDE” splash on the cover and put some type of retro iron-on premium inside the front cover.

  2. I think I’m going to have to pick this up too. It will be a good companion piece to Mail Order Mysteries. I wonder if there is a chapter in the book on prizes. You’d think so. Prizes in cereal boxes are a staple as the cereal itself.

  3. There certainly is a chapter on some of the prizes you would have collected if you ate Freakies cereal, Six Million Dollar Jedi!

    I really, really think you’ll dig it Plcary. :)

  4. Atari Adventure Square says:

    This has a grrrrrrrrrrreat cover.
    Must be crackling with delicious info.
    I’ll have to snap it up and pop it open and see.

    Cereal culture – with its cartoon mascots, Saturday morning rituals, colorful bowls of sweet energy and, as mentioned, prized treasures to dig out of the box – was a way of life for my younger self.
    Dropped all of it quite naturally, as I grew up, then tried it on for size once again, as I was a bit too older, and found a woeful absence of prizes, chemical-tasting alternate recipes and, sadly, a body of mine that rebelled against the contents.

    Still, I have fond memories of my rainbow-cereal eating-days (and the sweet, sweet gifts inside ’em. Dig ’em).
    And a book like this is just what I need to relive the couch-jumping glory of morning sugar rushes while Speed Buggy sputtered along.

    I still enjoy the ritual, though. Thank god for nutty granola mixes.
    Might just plunge a Kinder surprise in there, once in a while, just for the thrill.

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