“Gimme a cheese wit’ nuttin'” “Nuttin’??” (Polly-O String Cheese Ad)

Thanks to Polly-O, I can never hear the certain words — “Cheese,” “Nuttin'” and more — without thinking of their String Cheese and a certain “cheesy” 1980’s television ad (posted below).

The dialogue is near-genius in its simplicity:

Boy (blond “punk” in leather jacket): Hey Fred, give me a pizza with extra cheese!
Fred (standard issue Italian pizzeria counter guy): Extra cheese…
Boy: And hold the tomato sauce.
Fred: Hold the tomato sauce?
Boy: And hold the crust.
Fred: Hold the crust? (turns to standard issue pizzeria guy 2) Hey Jimmy, gimme a cheese wit’ nuttin’!
Jimmy: (dough in hand, very confused look) Nuttin..?

The voiceover guy then introduces the “all natural, individually-wrapped cheese snacks” also known as “The best part of the pizza without the pizza.” String cheese quickly became the cooler-than-those-wax-encased-wedges-way of eating dairy — making Mini Babybel the “Laughing Cow” of the cheese aisle.

What perhaps clinched the commercial’s place in our brains is the ridiculous button to end ad — where punk kid, his poofy-perm-mulleted blond gal pal and mop-topped-bespectacled boy buddy shout foreign words of enjoyment as they eat:

Boy: Bellissimo!
Girl: Magnifique!
Brunette Boy: C’est si bon!

Thanks to finnspin for posting this gem:


Mashismo was a bicentennial baby and a child of the '80s. He grew into his ears and out of his awkward phase (glasses AND headgear!), but never truly grew up.
Read more from him at Bacon Eggs & Geek: http://bit.ly/baconeggsgeek or http://medium.com/@ernio.

Latest posts by Mashismo (see all)

Never Miss an Episode

Stay up-to-date on the latest from the Retroist Podcast. Sign up and receive email notifications when there's a new episode of the Retroist Podcast or when we launch new podcasts.
* indicates required

4 thoughts on ““Gimme a cheese wit’ nuttin'” “Nuttin’??” (Polly-O String Cheese Ad)

  1. Badwolf says:

    Why French twice? What about “molto bene” or “delizioso” something like that?

    For the record, I’m a HUGE Polly-O fan, and insist on using it whenever I cook Italian. But out here in Phoenix, it’s stocked in the “imported cheese” section.


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.