Luke Skywalker - Star Wars.Com - Burger King

Burger King Star Wars Glasses Commercial (1978)

Thanks to Flack’s Great Post on the retiring of “the King” as Burger King’s mascot, it reminded me of when Star Wars: A New Hope craze was sweeping the world and Burger King was the only place to get those amazing collectible Star Wars glasses featuring Luke Skywalker, Chewbacca, C-3P0 and R2-D2, as well as the villainous Darth Vader!

Thanks to j37h3r for posting this over on YouTube!

I mentioned in the comments of Flack’s post that I can clearly remember a teenager dressed up as the Burger King handing me a poster of Luke Skywalker before they began the glasses promotion. Thanks to Star Wars.Com for the image below you can see which poster I received that day. There were four posters in the series, painted by Del Nichols, a new poster each week…and even though in my youth my Father and I never had much in the way of money…he made sure that I got each of those posters and eventually glasses because he understood how much Star Wars meant to me. How did he accomplish this? He would do without lunch at the factory he worked at so we had enough that I could have a drink and the ‘luxury’ of a Burger King kid’s meal.