Real Men Don’t Eat Quiche

Books are just as a precious and disposable commodity from days of yore as are TV shows, movies, and snack products. Like other cultural remnants, they appear on the scene, make a splash, and go away until they are rediscovered and celebrated by bloggers. And here we are. This 1982 book by Bruce Feirstein, which you can still probably find on your parents’ bookshelf, was an aggressive, macho, and only lightly satirical response to the 1970s sensitive man phenomenon, that held that the modern man was allowed to cry, cook, and share his feelings. No, Real Men Eat Quiche asserted: men can only be one way, and that is to be a dumb, gross, beer-guzzling, meat-eating lout. It’s a questionable stance that swings like a pendulum every few years, espoused by such notables as Tim Allen, Jim Belushi, and Ron Swanson, in various of levels of seriousness. Real Men Don’t Eat Quiche sold more than 1.5 million copies and was one of the biggest fads of 1982-83.

Brian Boone

From the middle of nowhere in the Pacific Northwest, I contribute to the Retroist, write for trivia publications, and blog about music in a humorous fashion. I feel about "Back to the Future" the way you feel about "Star Wars." Also, I'm married and have a child (sorry ladies, orphans).

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7 thoughts on “Real Men Don’t Eat Quiche

  1. I remember seeing the author on some TV show or other, and they had a giant, muscle-bound, mountain of a man come out and eat some quiche right in front of him whilst he just kind of sat there. I’m sure that gag was played on the guy several times.

  2. I remember the joke getting told often as a kid and it really sort of confused my view of quiche. I think the first time I had it, I instantly loved it and my family started making lots of Quiche jokes. It would be a few years before I had it again :(

  3. Tobar says:

    Ô_Ô Now I finally understand what Ernest meant when he said, “I can take it Miss St. Cloud. Real men can take it and I’m a real man. A man with a hardy smile, a stout back with grit in his teeth and nails in his knuckles. A man who has never tasted quiche…is that your smallest needle?”

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