Surge was Soda…to the Extreme!!!

Woah! Woah! Woah! Did you just use 3 exclamation points in that title? Was that really necessary? Yes it was! Because we ain’t talking about your Nana’s soda pop, we are talking about Surge!!

Surge, which was a citrus soda that started out in Norway as a drink called Urge (it is still available there), but in 1997 the Coca-Cola company brought it to the United States and added an S to the front of Urge and it became Surge. Well as it turns out that the US was not as extreme as those crazy vikings up in Norway, and Surge was discontinued after 4 years. Even when Coca-Cola tried to kill this drink in Norway, they demanded its return and they did so in 2008.

Extreme!!!

Follow

The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!
Follow

Subscribe to the Retroist Newsletter

* indicates required

4 thoughts on “Surge was Soda…to the Extreme!!!

  1. I’ve got a large in-store display cooler shaped like a bottle of Surge. It has a clear green neck with a cap on top and all. There’s a large opening above the label where you can reach in to grab bottles out of the basin part. I’m not sure what kind of shape it’s in now, having been up in the attic for a few years, but for a time I kept in my bedroom a unique place to stash a bunch of random stuff out of the way.

  2. mwentworth says:

    I want a can of Surge! I want a can of Surge! I want a can of Surge! I want a can of Surge! I want a can of Surge! I want a can of Surge! I want a can of Surge! I want a can of Surge! I want a can of Surge! I want a can of Surge! I want a can of Surge!

Comments are closed.