Reportedly, the two segments in the food industry the hardest for a new product to break into are soda and candy, even if the new product is an offshoot of an existing brand, such is the deeply entrenched brand loyalty. Witness the failures soda-wise of Crystal Pepsi and New Coke, and in candy, of Hershey’s seemingly couldn’t-miss water/nut/triple chocolate wonder called BarNone. It’s name even arrogantly promised its excellence and peerlessness, however wrongly.
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