The Adventures of the American Rabbit was an American/Japanese co-production between Murakami-Wolf-Swenson and Toei Animation, it was based upon the poster character of the same name created by pop artist Stewart Moskowitz. The artist’s characters were adopted as the mascots for many major Japanese companies, hence the film’s backing by Japanese investors and the participation of Toei.
Legendary animator Shingo Araki was among the animation staff working on the film. The film was among the first to be released by Clubhouse Pictures, a division of Atlantic Releasing, which specialized in children’s entertainment. It was not well-received by critics or audiences through its original run. It made $291,126 during it opening weekend on 242 screens and ran for two months, grossing a mere $1,268,443.