7-Up Gold Was Gold

7-up-gold

Around 1988, Dr. Pepper was trying to create something new: a hybrid of ginger ale and Dr. Pepper. But then the company got taken over by 7-Up, who liked the light-colored, highly caffeinated, spicy/sugary ginger ale concoction enough to release it as a 7-Up product. That was a big deal, as 7-Up had never really released a brand extension at the time. And so, 7-Up Gold tanked. It didn’t really taste like 7-Up. It tasted like cinnamon ginger ale.

Brian Boone

From the middle of nowhere in the Pacific Northwest, I contribute to the Retroist, write for trivia publications, and blog about music in a humorous fashion. I feel about "Back to the Future" the way you feel about "Star Wars." Also, I'm married and have a child (sorry ladies, orphans).

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