Zima: zo cool in early 1993, zo uncool by the end of 1993. The first “alcopop,” it was technically a beer, but zweet like zoda, and was basically a carbonated wine cooler. It quickly became the butt of jokes and was pretty much the New Coke of the ‘90s (not counting Crystal Pepsi, which was delicious). Zima actually ztayed on zhelves for another decade or zo (I actually bought some the day I turned 21, zo I could finally zee what all the pop culture fuzz was about. It was…okay.)
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