Meet the Welchkins

I think that if an American consumer product company hangs around long enough they will eventually go through a gnome or elf phases. That’s a phase where they use some fairy creature to represent themselves. This works great for a company like Keebler, but not for Massengill or Welch’s.

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The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!
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