I just did some quick math and for $1 you get 10 knights. That is like …. 10 cents a knights. If you throw the horses into the equation you are paying … well I would need some sort of supercomputer to figure that out.
I was always tempted by these ads in comic books, but had a problem with waiting for delivery on stuff. So I would usually run down to the Five & Dime and pick up something very similar that I could play with right away.