In the 1950s, anything worth doing you did in a car, except listen to records, which are gigantic and requite a flat, motionless surface. So in 1955, CBS Research, a corporate sibling of Columbia Records, instructed their scientist employee Peter Goldmark to come up with a way to play records in cars. Goldmark’s design, the Highway Hi-Fi, not only worked, but was genius in its simplicity: 16 2/3 rpm records. They were the size of 45s, but held as much music as an LP. Since they played extra slow, the music sounded normal. Goldmark also made them twice as thick and heavy as regular records to weigh them down on the turntable, and added a spring-loaded needle arm, which didn’t have to move much because by their nature, the grooves on the 16 2/3 rpm discs were very close together. The whole thing was then enclosed in a cabinet bolted on the floor underneath the dashboard. Only one auto maker thought it was a sure bet: Chrysler, who made the Highway Hi-Fi an option for its entire 1956 line. The Highway Hi-Fi was a commercial flop – you could only buy the special records through a catalog, and the only titles available were Broadway cast albums and classical music. Chrysler discontinued the option by 1957.
(Photo from Audiophilia.com)
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