People might not know him today, but Bill Saluga’s Ray J. Johnson character was a pop culture phenom in the late 1970s. Its hard to explain it, but you can the gist of it in this Natural Lite Beer Commercial:

Hooked? How about the Disco “classic” “Dancin’ Johnson”.

Johnson milked this character for all its worth and is the perfect example of 15 minutes of fame.

I seem to remember a commercial for Einstein that used Ray J. Have not been able to get my hands on it yet.

Please follow The Retroist on Twitter.