Both of these ads are from the Stevie Palmer collection. These are both prime examples of early geek marketing. They portrayed techy people as the rebellious prankster and indispensable but often misunderstood info hub. Sound familiar? It is basically how all hipster computer hackers are portrayed today. It was/is pure power fantasy which I ate up with a spoon.
This first ad has Stevie playing a trick on his girl-crush next door neighbor, who is almost convinced that he won some sort of award. How does he do it? A Commodore Amiga of course (and a camera crew, set decorator, wardrobe people). Another reason the 80s were a great time. You could break into other people’s houses and install all sorts of AV equipment and no one cared. Boys will be boys.
The next video has Stevie ascending to the throne of Ubergeek and maybe the ruler of the world. Watch as his hapless and I imagine technically unsavy parents stutter out “hellos” as a cavalcade of 1980s celebrities come to call upon the Commodore wielding boy genius. You know they probably love to make jokes about their boy can build a rocket, but they can’t even … program the clock on the VCR. It still is blink 12:00!!! Oh that’s rich.
These celebs are pure 80s perfection, even the astronauts. For those born too late you should know this. In the 1980s people still kind of thought astronauts were important. What a time to be alive. So who else do we got? The Pointer Sister. Tommy Lasorda. Tip O’Neil. I am sure 10 minutes later Don Johnson and Shadoe Stevens came a calling. Man I wanted an Amiga so badly!